Doordarshan, Public Service Broadcasting and the Impact of Globalization: A Short History

Authors

• Nikhil Sinha, University of Texas at Austin

Abstract

The article examines the transformation of India's public service broadcasting system, particularly Doordarshan, in the context of globalization and economic liberalization. It argues that the shift from a state-dominated to a market-oriented economy has led to increased commercialization of broadcasting, threatening the traditional public service mission of Doordarshan. While structural reforms like the implementation of Prasar Bharati aim to grant greater autonomy, the pressures of commercial competition and political influence continue to challenge the balance between public interest and market demands.

Disciplines

Law | Legal History

Recommended Citation

Nikhil Sinha, Doordarshan, Public Service Broadcasting and the Impact of Globalization: A Short History, 5 Cardozo J. Int'l & Comp. L. 365 (1997).
Available at: https://larc.cardozo.yu.edu/cjicl/vol5/iss2/4