Document Type

Blog Post

Publication Date

2-12-2025

Abstract

Women’s sports have taken off in recent years, and the thriving market for women’s sports apparel is proof.  More people are watching, investing, sharing on social media, and participating than ever before.  Athletes like Serena Williams and Caitlin Clarke have proven that women’s sports can thrive on a global stage alongside their male counterparts.  As visibility grows, women athletes are becoming bigger stars, opening the door to greater sponsorship opportunities and better access to top-tier performance gear.  It is a win-win: athletes get the high-quality apparel they need to perform at their best, while consumers enjoy more inclusive and diverse sportswear options.  In 2023, the global women’s sports apparel market was valued at $42.24 billion, with projections to reach $50 billion by 2027.  Major sporting events have contributed to this growth, such as the 2019 FIFA Women’s World Cup, which averaged about eighty-two million television viewers, and the Women’s National Basketball Association (“WNBA”), which recently set a record with fifty-four million viewers across various platforms.

This post was originally published on the Cardozo Journal of Equal Rights and Social Justice website on February 12, 2025. The original post can be accessed via the Archived Link button above.

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