Cardozo International & Comparative Law Review
Abstract
The note critiques the overreach of intellectual property protections surrounding the Olympics, which have led to hyperlitigation, stifled public engagement, and disproportionately harmed smaller entities while benefiting large corporations. It proposes reforming the Ted Stevens Olympic and Amateur Sports Act by incorporating a fair use framework, modeled after the Copyright Royalty Board, to balance intellectual property enforcement with public participation and transparency. This approach aims to address the challenges posed by ambush marketing and sponsorship protection in the modern media landscape while ensuring equitable opportunities for all stakeholders.
Disciplines
Antitrust and Trade Regulation | Communications Law | Comparative and Foreign Law | Entertainment, Arts, and Sports Law | Intellectual Property Law | International Law | Law
Recommended Citation
Alex Locke,
Fair Use & Fair Play: Olympic Marketing in the Information Age,
1
Cardozo Int’l & Compar. L. Rev.
339
(2018).
Available at:
https://larc.cardozo.yu.edu/ciclr/vol1/iss2/5
Included in
Antitrust and Trade Regulation Commons, Communications Law Commons, Comparative and Foreign Law Commons, Entertainment, Arts, and Sports Law Commons, Intellectual Property Law Commons, International Law Commons