Cardozo Arts & Entertainment Law Journal
Abstract
The note examines the imbalance in trademark law disputes between celebrities and small businesses, arguing that celebrities often leverage their fame and resources to gain an unfair advantage. It highlights how this dynamic can overshadow the rights of small businesses, even when they have prior use of a trademark, as seen in the case of Beauty Concepts vs. Kim Kardashian. The analysis advocates for a more equitable approach to trademark law to protect small businesses from being disadvantaged by celebrity influence.
Disciplines
Civil Rights and Discrimination | Courts | Entertainment, Arts, and Sports Law | Intellectual Property Law | Law | Legal Education
Recommended Citation
Victoria M. Lopez,
Flexing the Celebrity Muscle: Celebrity Leverage in Trademark Law and Why Small Businesses Deserve Equitable Treatment,
43
Cardozo Arts & Ent. L.J.
405
(2025).
Available at:
https://larc.cardozo.yu.edu/cardozoaelj/vol43/iss2/6
Included in
Civil Rights and Discrimination Commons, Courts Commons, Entertainment, Arts, and Sports Law Commons, Intellectual Property Law Commons, Legal Education Commons