Cardozo Arts & Entertainment Law Journal
Abstract
The note advocates for enhanced regulatory measures to protect children from deceptive native and embedded advertising in digital media. It emphasizes the need for the Federal Trade Commission (FTC) to expand its regulatory framework to classify such advertising as deceptive, leveraging existing laws like the Federal Trade Commission Act (FTCA) and the Children's Online Privacy Protection Act (COPPA). The proposed model suggests a combination of stricter regulations, parental involvement through technology, and strengthened self-regulatory mechanisms to address the challenges posed by modern advertising formats.
Disciplines
Antitrust and Trade Regulation | Communications Law | Consumer Protection Law | Entertainment, Arts, and Sports Law | Law | Science and Technology Law
Recommended Citation
Zach Cihlar,
Deceptive by Nature: A Model for Regulating Native and Embedded Advertising in the Contexts of Children's Audiences,
42
Cardozo Arts & Ent. L.J.
137
(2024).
Available at:
https://larc.cardozo.yu.edu/cardozoaelj/vol42/iss1/5
Included in
Antitrust and Trade Regulation Commons, Communications Law Commons, Consumer Protection Law Commons, Entertainment, Arts, and Sports Law Commons, Science and Technology Law Commons