Cardozo Arts & Entertainment Law Journal
Abstract
The note argues that the Federal Trade Commission (FTC) must strengthen its regulation of social media influencers, particularly on platforms like Instagram, due to their significant influence on consumer behavior and the potential for deceptive marketing practices. It emphasizes that influencers should be held accountable similarly to advertising agencies, as their unique ability to build trust and authenticity with followers makes their endorsements more impactful than traditional advertising.
Disciplines
Antitrust and Trade Regulation | Communications Law | Consumer Protection Law | Entertainment, Arts, and Sports Law | Law | Science and Technology Law
Recommended Citation
Eliza Logan,
Pay No Attention to the Influencer Behind the Curtain,
41
Cardozo Arts & Ent. L.J.
917
(2023).
Available at:
https://larc.cardozo.yu.edu/cardozoaelj/vol41/iss3/12
Included in
Antitrust and Trade Regulation Commons, Communications Law Commons, Consumer Protection Law Commons, Entertainment, Arts, and Sports Law Commons, Science and Technology Law Commons