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Dwayne Johnson is one of the most recognizable and successful working actors on the planet. For an entire generation, he is synonymous with smash-hit franchises such as Baywatch, Tooth Fairy, and Jungle Cruise. In fact, between 2019 and 2021, he was the highest-paid actor in Hollywood and raked in $270,000,000 in 2022 alone. Further, he is a co-founder of Teremana Tequila, which holds an estimated value of $3.5 billion, putting him on track alongside George Clooney and Ryan Reynolds as success stories in the celebrity alcohol market. His most recent endeavor, however, may put him on track towards a series of legal troubles as he seeks to protect the intellectual property rights to a laundry list of decades-old catch phrases.

This post was originally published on the Cardozo Arts & Entertainment Law Journal website on April 15, 2024 2024. The original post can be accessed via the Archived Link button above.