As web3 and the metaverse expand, casting horizons have broadened to allow virtual talent to participate in the fashion and entertainment industries. The use of digital avatars in the fashion industry, for one, is reported to be “all the rage.” A case in point: the fashion industry ushered in its first Metaverse Fashion Week (“MVFW”) in March of last year. Tommy Hilfiger, Etro, Selfridges, Dolce & Gabbana, Guo Pei, and Paco Rabanne, among other brands, participated in the launch. The second annual MVFW is scheduled to return in March of this year, promising events that include runway shows, exclusive wearable collections, 3D augmented reality web experiences, pop-up stores, and the introduction of MVFW’s first official virtual supermodel. Some modeling agencies have even begun to expand their portfolios to include virtual versions of real-life models. Agency Elite World Group (“Elite”), for instance, recently utilized third-party scanning technology to develop model avatars pronounced to be “as much a copy of the real person as possible in terms of figure, hair color and complexion.” Elite CEO Paolo Barbieri remarked to Women’s Wear Daily that this technology could “allow people to do two jobs at once, one in the real world and another in the metaverse, or to move virtually, reducing the cost and environmental impact of travel.”
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on March 7, 2023. The original post can be accessed via the Archived Link button above.
Bandas, Frances, "The Rise of Virtual Talent" (2023). AELJ Blog. 346.