Document Type


Publication Date



The Super Bowl is a highly-anticipated, star-studded event that appeals to sports fans and commercial-lovers alike. In the 2021 season, it was estimated that at least 208 million viewers watched Super Bowl LVI with the halftime show attracting over 103 million viewers alone. With this in mind, marketers and advertisers are keen on maximizing brand impact, generating brand awareness, and appealing to the wide-range of viewers that gather for this event.

This post was originally published on the Cardozo Arts & Entertainment Law Journal website on February 21, 2023. The original post can be accessed via the Archived Link button above.

Included in

Law Commons