Influencers get paid a lot to advertise products on their platforms. Companies realize an opportunity to advertise through influencers to reach their impressionable followers. Dupe influencers promote counterfeit goods by sharing links and or reviewing them. Their marketing is effective–a report created by the United Kingdom Intellectual Property Office, which surveyed 1,000 females, indicated that approximately 17% purchased counterfeit goods in the previous year. Around 78% of the females who purchased counterfeit goods revealed that they were influenced by social media. Interestingly, 33% of the survey participants believed that it was the manufacturers’ fault for overpricing their products. While the people creating the counterfeits are definitely to blame, the dupe influencers might be at fault too.
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on February 21, 2022. The original post can be accessed via the Archived Link button above.
Alni, Albert, "Contributory Infringement and Dupe Influencers" (2022). AELJ Blog. 309.