What is the value of art? Is it how it looks? Is it the artist who created it? Or is it how much it will appreciate in the future? MSCHF (pronounced “mischief”), the Brooklyn-based art collector, is challenging the “capital-A Art” world’s focus on authenticity instead of aesthetics. How? By “simultaneously spit[ting] in the art world’s face” while doing “what they’re trying to do – which is use art as an investment vehicle – but better.”
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on November 24, 2021. The original post can be accessed via the Archived Link button above.
Clifford, Kelsey, "What is the Value of Art? MSCHF Creating Value by Destruction" (2021). AELJ Blog. 306.