Under Armour was hoping its logo would quietly disappear from the players’ uniforms and the athletic facilities at the University of California, Los Angeles (“UCLA”), after informing UCLA this past June that they were discontinuing their partnership with the school.1 However, UCLA is not taking this lying down. On August 26, 2020, UCLA filed a lawsuit against Under Armour in a California federal court for attempting to end its 15-year, record-setting sponsorship deal valued at $280 million after only 3 years.
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on October 19, 2020. The original post can be accessed via the Archived Link button above.
Zank, Reid, "UCLA v. Under Armour: Invoking the Force Majeure Clause" (2020). AELJ Blog. 247.