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Opining consumers have helped spawn a whole new interactive medium in the e-commerce world, where shoppers can read and post reviews of products or services in various online forums. More so, it’s nearly impossible to peruse a retail website, such as, without your eyes being immediately drawn to those gold-filled stars which unabashedly rate that new product you are seeking. In turn, the practice known as astroturfing—writing and posting fake online reviews—has increasingly become more prevalent, disrupting trust between the online consumer and the company that purports to sell that product which is the “BEST EVER!!”

This post was originally published on the Cardozo Arts & Entertainment Law Journal website on April 6, 2017. The original post can be accessed via the Archived Link button above.

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