For those English language lovers, the word “synecdoche” (pronounced si-NEK-də-kee) is a figure of speech in which a word is used to represent the whole of something else. Thus, the city of Hollywood, California represents, figuratively, the whole of the film industry. For the Indian film industry, there is the cleverly devised “Bollywood,” an obvious play on the California city, with the B for Bombay in lieu of the H in Hollywood. Now that China looks to expand its already burgeoning film industry, perhaps the next figure of speech in the movie world will be Sinewood (pronounced SEE-nay-wood) from the prefix “sino” which refers to China or the Chinese people, and a definite play on the word “cine,” which means film.
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on December 8, 2016. The original post can be accessed via the Archived Link button above.
Gleitman, Ben, "Is China The Next Bollywood?" (2016). AELJ Blog. 137.