Lord and Taylor, Warner Brothers, and L’Oreal all have something in common. Each of these companies have employed “social media influencers” to advertise their products and brands to consumers on social media. Social media influencers (“influencers”) tend to be described as 20 somethings that have garnered thousands of followers. Companies such as Lord & Taylor will pay these influencers thousands of dollars for them to snap pictures of their products and upload them on their different social media platforms. The goal of social media influencing is to reach young consumers that live and breath through their social media.
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on November 10, 2016. The original post can be accessed via the Archived Link button above.
Honan, Jessica, "Influencers are Invading Kids’ Apps" (2016). AELJ Blog. 133.