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The line is increasingly blurred between what content is or is not endorsed by a particular entity online. Social marketing outlets like Facebook and Twitter allow bloggers, celebrities and companies to communicate with their audience more intimately and in turn, content is shared and disseminated seamlessly among Internet users. Cardozo School of Law’s Intellectual Property Law and Cyberlaw Societies brought a panel together last month to discuss the ways in which businesses that interact with the vast array of these social networking outlets can effectively comply with Federal Trade Commission (FTC) disclosure regulations in light of the increase in sponsored content online. Robert DeBrauwere, co-chair of the Digital Media Group at Pryor Cashman LLP, and former Cardozo Arts & Entertainment Law Journal editor, moderated the discussion.

This post was originally published on the Cardozo Arts & Entertainment Law Journal website on November 12, 2012. The original post can be accessed via the Archived Link button above.

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