Document Type
Blog Post
Publication Date
4-30-2024
Abstract
The internet stumbled onto a ready-made meme last month in the form of 20-year-old beer commercials from South America1. Back in 2003, a Chilean advertising agency decided to elevate the art of product placement. Their canvas: a planned broadcast of the original trilogy of Star Wars during a primetime slot on the second most popular national channel. DVDs were in their commercial infancy in the country, VHS tapes were available, but not everywhere. There was a guaranteed, captive audience.
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on April 30, 2024. The original post can be accessed via the Archived Link button above.
Recommended Citation
Irarrazaball, Sebastian Saavedra, "Cerveza Cristal: A Copyright Loophole in a Beer Ad from 2003?" (2024). AELJ Blog. 386.
https://larc.cardozo.yu.edu/aelj-blog/386
Included in
Entertainment, Arts, and Sports Law Commons, Intellectual Property Law Commons, Legal Education Commons
