Business owners have a lot to consider when starting a business. Competing with themselves should not be something they need to think about. However, for businesses dealing with counterfeiters, this is exactly what is happening. Counterfeit products are not new to the market, but they have expanded drastically into the ecommerce and social media markets. A problem that is magnetized by selling counterfeit on the internet is that it has become even harder for buyers to recognize that they are not buying an original product.
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on February 28, 2022. The original post can be accessed via the Archived Link button above.
Aini, Eliane, "Copyright in Ecommerce: Conquering Fraudulent Advertising" (2022). AELJ Blog. 311.