Epic Games is known for its over-the-top and bombastic video games such as the smash hit, Fortnite. It turns out Epic Games’ approach to legal disputes is just as bombastic as its approach to game development. On August 13, 2020, Epic filed a lawsuit against Apple, alleging antitrust violations. Instead of merely filing a lawsuit and a press release, Epic has turned this legal challenge into a media blitz with a parody of Apple’s famous 1984 ad and even an in–game event. Epic’s marketing campaign has been successful, prompting CNN to wonder if Fortnite has killed the App Store as we know it. Is this lawsuit as epic as commentators claim?
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on October 26, 2020. The original post can be accessed via the Archived Link button above.
Weinblatt, Justin, "Just How Epic Is the Fortnite-Apple Lawsuit?" (2020). AELJ Blog. 250.