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On August 11, 2019, California’s state assembly unanimously passed SB-206, a bill that will allow student athletes to receive compensation during their time as a collegiate athlete. If signed or overlooked by California Governor Gavin Newsom within thirty days, SB-206 will allow, starting on January 1, 2023, “. . . student athletes at public and private postsecondary institutions, except for community colleges, to earn compensation for the use of their own name, image or likeness.” The bill does not require universities to compensate or employ student athletes, but rather allows student athletes to obtain professional representation and earn income through sponsorships and endorsements. The phrase “name, image or likeness” spans a wide range of activities from which student athletes will be able to profit. Activities involving profit from a student’s “name, image or likeness” can include, and are not limited to, receiving sponsorships from companies, coaching at summer sports camps, and signing autographed memorabilia. Several other states, as well as Congress, have deliberated passing legislation allowing collegiate athletes to receive compensation for their name, image, and likeness.

This post was originally published on the Cardozo Arts & Entertainment Law Journal website on September 22, 2019. The original post can be accessed via the Archived Link button above.

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