The fashion industry is infamously cyclical—trends come and go. After an item has had its time and is declared no longer “on trend,” rest assured that it will be back again in the future, even if it takes 10 years. The Dior Saddle Bag is the perfect example. Designed by John Galliano in 1999, the bag originally came in just three variations: camel leather, denim blue, and grey logo. Within a few years, the Saddle Bag became instantly recognizable, growing in both popularity and style variations. Everyone had to have it, including celebrities like Paris Hilton and Sienna Miller—until around 2007 when they didn’t, and consumers moved on to whatever the next new trend was. However, nearly two decades later, the bag made another official “debut” when it returned to stores in July 2018 and appeared on the runway as a part of Dior’s Fall 2018 collection. Maria Grazia Chiuri, the new designer for Dior, incorporated some slight variations into the modern-day version, including a second size option, bringing the Dior Saddle Bag back on trend.
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on March 13, 2019. The original post can be accessed via the Archived Link button above.
Cohen, Hallie, "Bring “It” Back, but Now Call It “Fast Fashion”" (2019). AELJ Blog. 194.