As a leader of the music industry, Taylor Swift is known for taking calculated actions that have ultimately shaped the field for both her contemporaries and successors. Previously, Swift held Apple Music and Spotify accountable for their failures to fairly compensate artists from streaming sales. With her recent switch from her longtime label, Big Machine Records, to Universal Music Group, one of the “Big Three” of record labels, Swift took the switch as an opportunity to option the rights to streaming profits for all artists on the label as part of the terms of her new contract.
This post was originally published on the Cardozo Arts & Entertainment Law Journal website on February 25, 2019. The original post can be accessed via the Archived Link button above.
Brezel, Elyssa, "Trademarkers Gonna Trademark: Why Other Artists Should Follow Taylor Swift’s Lead" (2019). AELJ Blog. 193.