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As of July 15, 2015, Uber updated its privacy policy, which caused customers to delete the app from their cellular phones immediately. Uber implemented two main changes with its new privacy policy. It now gives the company the ability to access users’ location data and the capability of sending ads and promotions to users’ address books from their mobile phones. In its policy, Uber explains that it utilizes elaborate software to track consumer’s precise locations, allowing the company to track users even when the app is shut off, deleted, or when the GPS function is turned off. Furthermore, Uber’s privacy policy does not indicate when or if this information of past location data will be deleted.

This post was originally published on the Cardozo Arts & Entertainment Law Journal website on April 16, 2016. The original post can be accessed via the Archived Link button above.

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